Vidya Balan, renowned for her graceful selection of sarees, recently advocated for a change in perspective towards the versatile garment. Speaking at a handloom conference in Bengaluru, she challenged the stereotype that sarees are specifically meant for older generations. Vidya emphasized the importance of embracing handloom fabrics as a modern and empowering fashion choice. She encouraged individuals to wear sarees in their own unique style, highlighting its versatility for any occasion. The actress expressed the significance of celebrating India's rich weaving traditions and taking pride in our handloom heritage. She shared her personal experience of feeling beautiful, sexy, and confident in a saree, emphasizing the garment's ability to embrace and showcase one's authentic self. Vidya emphasized the need to encourage young girls to appreciate and wear sarees, promoting the idea that it is fashionable and not just traditional attire. She also stressed the importance of sustainability in the fashion industry, urging people to preserve family legacies through clothing and support weavers by increasing demand for handloom products.

Here are some statistics on the handloom industry in Karnataka:

- The Karnataka handloom industry has an annual value of ₹1,000 crore.

- There are 120,000 skilled weavers in Karnataka.

- Karnataka has four major handloom clusters.

- Over 45% of Mulberry Silk in the region is produced there.The country originates from Karnataka.